Twenty Years Changes How You See This Work.
When you've operated collision centers across multiple locations — managed the estimate, run the parts room, worked the production schedule, and carried the P&L through every kind of cycle — you don't coach from a framework. You install the specifics that actually move the bottom line.
Built From the Inside Out.
I'm Sean Guthrie. I founded Strategic Growth Performance Coaching because the collision industry deserves coaching that comes from inside the work — not from a consultant who studied it from the outside.
My background is as a multi-location collision operator. I've run shops at the dealership and independent level, managed the full operation from estimate to delivery, and carried the P&L through every kind of market cycle. I know what a healthy shop looks like — and I know exactly what's quietly strangling one.
That operator experience is the foundation of every engagement. Not a framework borrowed from another industry. Not a playbook built in a boardroom. The specifics that actually move the bottom line — because I've watched them work, and I've watched what happens when they're missing.
How This Works.
Numbers First
Every engagement starts with the actual data from your operation. Not industry benchmarks. Not what you think is happening. What the numbers say is happening.
Specifics, Not Frameworks
Generic frameworks don't fix specific problems. The work is identifying the exact lever in your operation and installing the specific process that moves it.
Built to Outlast the Engagement
The goal isn't dependency. It's a shop that runs differently after the engagement ends — with the metrics, the process, and the accountability structure to keep it running.
Ready to Work With Someone Who's Been There?
The conversation starts with your numbers. Let's look at what's actually happening in your operation.